Why Multifamily BI Keeps Selling the Same Promise
A ten-year comparison of portfolio BI marketing copy, and why bundling the analytics with the plumbing underneath keeps producing the same ending.
Remen Okoruwa7 min read
Co-Founder & CEO, Propexo
Written by
Co-Founder & CEO, Propexo
Remen is co-founder and CEO of Propexo. A former McKinsey consultant and HubSpot Senior PM, he is a Harvard graduate and has passed all three levels of the CFA exam. He writes about the data infrastructure layer multifamily operators need before analytics or AI projects can ship.
A ten-year comparison of portfolio BI marketing copy, and why bundling the analytics with the plumbing underneath keeps producing the same ending.
Remen Okoruwa7 min read
A response to Thesis Driven's PMS openness survey: integration and data ownership are different problems, and AI pilots are exposing the gap.
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Fourteen months of counting, 1,144 residential rental proptech companies, and a market whose shape is stranger than its size.
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How many units run on each major property management system in 2026 — MRI 15.6M, Yardi 15M, AppFolio 9.5M, RealPage 9M — with every source documented.
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