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Hyly’s agents talk to prospects. Propexo’s run the back office.

Hyly.AI sells agentic AI, marketing automation and BI for multifamily marketing and leasing teams. Propexo sells agents that run a job end to end across your operating systems, from one resolved view of the portfolio in a warehouse you own. Both sell agents. They aim them at different work.

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In one minute

Hyly.AI or Propexo: which do you need first?

Buy Hyly.AI when the work is in front of the lease: answering prospects, automating marketing follow-up and tying ad spend to leases. Choose Propexo when the work is in the back office: applications, renewals, work orders and delinquency run end to end across your systems, on rules you set. Both sell agents, aimed at different work.

Where Hyly.AI wins
Prospect engagement and marketing: a conversational agent for inquiries, marketing automation, and attribution from ad to lease.
Where Propexo wins
Back-office jobs across your systems, from one resolved view of the resident, unit and vendor, with each action logged and your signature where you want it.
Where they collide
Agents. An operator buying “agents for multifamily” will see both. Ask which job each one does, and what data it can see.

Product by product

Where do Hyly.AI and Propexo compete?

The Propexo Platform is four products: Connect, Data Map, Agents and Propexo MCP. Hyly.AI competes with Agents. Its marketing and leasing products do different jobs next to the other three.

Product Propexo Hyly.AI Overlap
Connect

Propexo

Lands the systems you run in a warehouse you own, each in its own shape, from a catalog of connectors Propexo builds and maintains.

See Connect

Hyly.AI

Connects to PMS (Realpage, Entrata, Yardi), listing sites (Zumper, Apartment List, Apartments.com), CRMs and ad channels to feed its own products.

Different jobs
Data Map

Propexo

Recognises the same resident, unit and vendor across your systems, with a score on each link, and holds one definition of every metric.

See Data Map

Hyly.AI

An “Intelligence Fabric” combining AI, BI and human intelligence, built on marketing and leasing data to power Hyly’s own products.

Different jobs
Agents

Propexo

Runs one job in your portfolio end to end, across your systems, on rules you set, with every action logged.

See Agents

Hyly.AI

Hayley Agentic AI, conversational AI that engages prospects and automates follow-up, plus Hayley Marketing Automation. Agents facing prospects, in marketing and leasing.

Both sell this
Propexo MCP

Propexo

Answers the questions you approved inside Claude, Copilot or your own tool, read-only, with the definition and the source on every answer.

See Propexo MCP

Hyly.AI

Halo Data Fabric for marketing analytics and ROI, and Owner360 for owner reporting, inside Hyly’s products. Insight for marketing and leasing teams, not answers inside your own AI tools.

Different jobs
Foundation · your warehouse In your account, under your name. Every product is built there.

The detail

How does Hyly.AI compare, line by line?

Dimension Hyly.AI Propexo
Core product positioning

Hyly.AI

Multifamily’s “Intelligence Fabric”: AI, BI and human intelligence applied to marketing, leasing and onsite operations.

Propexo

The systems you run, landed in a warehouse you own and matched into one record per resident, unit and vendor, with agents and AI answers on top.

Agents

Hyly.AI

Hayley: conversational AI that answers prospects and automates follow-up across marketing and leasing.

Propexo

An agent runs one back-office job end to end (renewals, applications, work orders, delinquency) from the resolved records in your warehouse, on rules you set.

Who the agent talks to

Hyly.AI

Prospects, on behalf of the leasing team.

Propexo

Your systems and your team. It reads, decides inside your rules, acts, and waits for a signature where you require one.

What you get

Hyly.AI

A suite: Halo Data Fabric, Hayley Agentic AI, Hayley Marketing Automation, Hayley Experience Fabric, Owner360, AdMax.

Propexo

Four products. Connect is sold on its own, and Data Map once data is landed. Agents and Propexo MCP are added on top of Data Map.

Representative integrations

Hyly.AI

Realpage, Entrata, Yardi, Zumper, Apartment List, Apartments.com, plus ad and CRM platforms.

Propexo

Entrata, Realpage, AppFolio, Buildium, HappyCo, Funnel, EliseAI, Travtus, Lessen and more.

Connector breadth

Hyly.AI

Marketing- and leasing-centric, designed to feed Hyly’s own products.

Propexo

126 source connectors across the operating stack, designed to feed your warehouse.

Where the data lives

Hyly.AI

Hyly.AI’s managed application. You consume it through its products and agents.

Propexo

Your warehouse: Snowflake, BigQuery, Databricks, Amazon RDS, Postgres.

Primary buyer

Hyly.AI

Marketing, leasing and onsite operations leaders.

Propexo

Owners and operators, and the operations, IT and data teams who support them.

The choice

When is each one the right call?

The question is which job you want an agent to take off your team.

When Hyly.AI is the right call

Hyly.AI

If your leasing team is buried in prospect inquiries, Hyly’s agents work that queue. Talk to them.

  • Your bottleneck is prospect engagement, marketing ROI or leasing-team capacity.
  • You want a finished, multifamily-specific AI that answers prospect inquiries and automates follow-up out of the box.
  • You need marketing attribution and ad ROI tied to leasing outcomes.
  • You are standardising marketing and leasing workflows across a large portfolio.

When Propexo is the right call

Propexo

If the job sits in the back office, across the systems you run, Propexo’s agents take it.

  • The jobs you want automated are in the back office: renewals, applications, work orders, delinquency, vendor follow-up.
  • You want each agent working from one view of the resident, unit and vendor across your systems, not one function’s data.
  • You want to choose, action by action, what runs on its own, what waits for a signature, and what is off, with every action logged.
  • You want the data, the definitions and what your agents learn kept in a warehouse you own.

Questions buyers ask

Frequently asked questions

Is Propexo a competitor to Hyly.AI?

On agents, yes, and on different jobs. Both sell AI agents to multifamily operators. Hyly’s Hayley faces prospects: it answers inquiries and automates marketing and leasing follow-up. Propexo Agents face the back office: an agent runs a renewal, an application, a work order or a delinquency case end to end, reading across your systems through Data Map and acting inside the rules you set.

Could we run Hayley and Propexo Agents at the same time?

Yes, because they work different parts of the funnel. Hayley engages the prospect. A Propexo agent picks up at the application, the lease, the renewal and the work order. Where the prospect conversation lands in your CRM or PMS, Connect reads it from there, so the back-office agent sees what it produced.

Does Hyly.AI give me a warehouse I can query?

Hyly.AI is a SaaS suite. You consume the data through its products. If you want leasing data next to your PMS and maintenance data in a warehouse you control, Connect lands the systems it carries there.

How we wrote this

Every claim about Hyly.AI on this page comes from Hyly.AI's own public pages, read on the date given. Nothing here is endorsed by Hyly.AI. Vendor sites change.

If anything here is out of date or reads unfairly, email [email protected] and we will fix it.

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Name the back-office job. We’ll build the agent.

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