One resident. One record.
Across every system you connect.
Sara Chen
toured 3/14
+1 (555) 014-2391
resident 8912
unit_4B
+1 (555) 014-2391
unit_4B · [email protected] · +1 (555) 014-2391
Sarah Chen, Sarah C., Sara Chen, resident 8912. Four systems, four records, one person.
Your dashboard shows four residents. Your renewal model is training on noise. Your churn prediction thinks Sarah is a cohort.
Identity Resolution turns the four Sarahs back into one Sarah.
What changes the day you turn it on
A single record per person, across every system
Every touchpoint tied to the right human. Tour to move-out, one record per person.
Journey analytics that stop lying to you
Funnel metrics stop rewarding duplicates. Conversion rates and cohort retention reflect actual people, not join artifacts.
Churn and renewal models that converge
Models stop training on duplicate rows that look like patterns. Faster convergence, predictions you can defend in a room.
Roommates, co-signers, and transfers handled once
The edge cases that eat in-house builds for a year are encoded in the engine. You inherit the fight we already had, not the rebuild.
The year you'd spend building this yourself
A working identity resolution system is not hard to start. It's hard to finish. The first version ships in a month and looks great on demo data.
The second year is when you're still chasing the edge cases Sarah's lease renewal surfaced.
We already shipped this. You inherit the fight, not the rebuild.