Building the Propexo brand.
These guidelines ensure Propexo is represented consistently across every touchpoint. Use them when creating marketing materials, partner collateral, press assets, or any content that features our brand.
Logo
The Propexo logo is the primary visual identifier for our brand. It consists of a geometric mark and a wordmark, used together or independently depending on context.
Primary Logo
The full logo (mark + wordmark) is preferred wherever space allows. Use the version that provides the strongest contrast against the background.
Light background 
Dark background Brand background Logomark (Icon)
Use the icon alone in constrained spaces such as favicons, app icons, and social media avatars.
Blue on light 
White on dark Monochrome
When color is not available (print, embossing, single-color applications), use the black or white version.
Black White Clear Space
Maintain a minimum clear space equal to the height of the "P" in the logomark around all sides of the logo. This ensures legibility and visual breathing room.
P P P P Minimum Size
To ensure legibility, do not reproduce the logo smaller than these minimums.
Full logo: 120px / 1.5in Icon: 24px / 0.3in Logo Misuse
Avoid altering the logo in ways that compromise brand integrity. Here are common mistakes to avoid.
Don't stretch or distort the logo proportions
Don't change the logo colors outside the approved palette
Don't place the logo on busy or low-contrast backgrounds
Don't rotate or tilt the logo
Don't add drop shadows, glows, or other effects
Don't add additional text or elements to the logo
Color
Our color palette is built around a confident indigo-purple primary, balanced by warm neutrals and a selective accent. Click any value to copy it to your clipboard.
Core Palette
Extended Scales
Typography
Our type system pairs two complementary families: a geometric display face for headings and a humanist sans-serif for body text.
Type Scale
Voice & Tone
Propexo's voice is the personality behind everything we write. It should feel like a knowledgeable colleague who respects your time and expertise.
Clear, Not Clever
We prioritize clarity over cleverness. Technical concepts are explained plainly. Jargon is used only when it helps, never to impress.
Confident, Not Arrogant
We know what we do well and say so directly. We don't oversell, make vague claims, or trash competitors. Our work speaks for itself.
Technical, Not Alienating
We speak to engineers, product managers, and data teams. We respect their expertise while making sure non-technical stakeholders can follow along.
Efficient, Not Terse
Every word earns its place. We avoid filler, redundancy, and bloated sentences. Short paragraphs. Active voice. Get to the point.
Usage Rules
Follow these guidelines when using the Propexo brand in your own materials, co-marketing, or press coverage.
- Use the official logo files provided in the asset package
- Maintain the required clear space around the logo
- Refer to the company as "Propexo" (capital P)
- Use the approved color palette for brand materials
- Link to propexo.com when referencing the brand online
- Contact us at [email protected] for approval on unique uses
- Modify, rearrange, or recreate the logo
- Use the Propexo name or logo to imply endorsement without permission
- Combine the logo with other logos or icons
- Use "PropExo", "PROPEXO", "propexo", or other casing variations
- Use the brand assets in a way that is misleading, defamatory, or harmful
- Use our logo as part of your product name or domain
Writing the Name
Always write "Propexo" with a capital P and lowercase for the remaining letters. On first reference in long-form content, you may include a descriptor: "Propexo, the property data platform." Never abbreviate or alter the spelling.
Co-Branding
When featuring the Propexo logo alongside partner logos, maintain equal visual weight and clear separation. Do not lock up logos together or create combined marks without express written permission. Contact [email protected] to discuss co-branding requests.