Hyly.AI & Propexo Connect
Hyly.AI is the multifamily intelligence and engagement layer. Propexo is the operational data layer beneath it. They sit at different tiers of the same stack.
The 60-second version
Two companies. Two different data problems. Here's the distinction in one view.
Hyly.AI
“Multifamily’s only Intelligence Fabric — combining Artificial Intelligence, Business Intelligence, and Human Intelligence.”
- Primary deliverable
- Agentic AI for prospect engagement, marketing automation, marketing analytics, and onsite workflow apps
- Primary buyer
- Multifamily marketing, leasing, and onsite operations teams
- Vertical focus
- Multifamily, exclusively
- Example question it answers
- “How do we automate prospect follow-up across our portfolio, attribute leases back to ad spend, and give onsite teams hours back each week?”
Propexo Connect
“Get your property data flowing in minutes — no code required.”
- Primary deliverable
- Raw, normalized operational data loaded into your warehouse — no UI on top
- Primary buyer
- Multifamily operators, IT & analytics, proptech builders
- Vertical focus
- Multifamily, deep
- Example question it answers
- “How do I get unit-, lease-, and work-order-level data out of Entrata, RealPage, AppFolio, and Buildium and into Snowflake — once, normalized, every night?”
Where each one fits in the stack
Side by side
Every claim below about Hyly.AI is sourced from their own public homepage and product pages.
Hyly.AI
- Core product positioning
- Multifamily Intelligence Fabric — AI + BI + Human Intelligence applied to marketing, leasing, and onsite operations.
- What you get
- A suite of SaaS products: Halo Data Fabric (marketing analytics & ROI), Hayley Agentic AI (conversational prospect engagement), Hayley Marketing Automation, Hayley Experience Fabric, Owner360, AdMax.
- Where it sits in the stack
- Application & intelligence layer — above the warehouse, often direct-to-PMS for marketing/leasing flows
- Notable features
- Hayley conversational AI for prospects, marketing attribution and ad ROI tracking, marketing campaign automation, owner reporting (Owner360)
- Source data origin
- Connects to PMS, CRMs, and advertising channels to power its own products
- Representative integrations
- RealPage, Entrata, Yardi, Zumper, Apartment List, Apartments.com, plus ad/CRM platforms
- Connector breadth
- Marketing- and leasing-centric; designed to feed Hyly’s own AI and BI products
- Data destination
- Hyly.AI’s managed application surface — you consume data through their UI and AI agents
- Buyer profile
- Marketing, leasing, and onsite operations leaders
Propexo Connect
- Core product positioning
- Pre-built connectors that move property data from your proptech stack into your warehouse.
- What you get
- Raw, normalized data tables in the warehouse you already own. No dashboard, no end-user app.
- Where it sits in the stack
- Operational-data extraction & warehouse-loading layer — below the warehouse
- Notable features
- Connectors + a unified API across multifamily PMS, leasing, maintenance, resident, and AI tools
- Source data origin
- Pulls directly from operational systems via maintained connectors
- Representative integrations
- Entrata, RealPage, AppFolio, Buildium, HappyCo, Funnel, EliseAI, Travtus, Lessen, and more
- Connector breadth
- 120+ property-tech connectors, multifamily-focused, designed to feed your warehouse
- Data destination
- Your warehouse: Snowflake, BigQuery, Databricks, Amazon RDS, Postgres
- Buyer profile
- IT, analytics, and engineering teams who build on top of data
When Hyly.AI is the right call
Hyly is purpose-built for multifamily marketing, leasing, and onsite teams. If any of these describe you, you should talk to them.
- Your bottleneck is prospect engagement, marketing ROI, or onsite team capacity — not data plumbing.
- You want a finished, multifamily-specific AI product (Hayley) that can answer prospect inquiries and automate follow-up out of the box.
- You need marketing attribution and ad ROI tracking tied directly to leasing outcomes.
- Your team consumes a SaaS application; you don’t need raw data in your own warehouse.
- You’re standardizing marketing and leasing workflows across a large portfolio and want an Intelligence Fabric purpose-built for multifamily.
When Propexo Connect is the right call
If you want raw operational data in a warehouse you control — not a finished application suite — this is the layer we built.
- You already have (or are building) a warehouse — Snowflake, BigQuery, Databricks, RDS — and you want raw operational data flowing into it.
- You operate on multiple PMS platforms (Entrata + RealPage + AppFolio + Buildium) and need one normalized dataset.
- You want to build your own dashboards, AI features, or proptech products on top of the data — not consume someone else’s app.
- Your primary users are IT, analytics, or engineering — not marketing/leasing end users.
- You need unit-, lease-, resident-, and work-order-level truth, not pre-rolled-up marketing analytics.
Can I use both? Yes.
The two products sit at different layers, which means they compose cleanly. A common pattern:
- 1
Propexo Connect
Moves your operational data — PMS, leasing, maintenance, resident, AI tools — into your warehouse.
- 2
Your warehouse
Snowflake, BigQuery, Databricks, or RDS holds the unified dataset. One source of truth for your operation.
- 3
Hyly.AI
Sits above for marketing analytics, prospect engagement (Hayley), and onsite workflow automation — powered by the same operational truth.
FAQ
Does Propexo replace Hyly.AI?
No. Hyly.AI is a finished application suite — agentic AI, marketing automation, BI — built for multifamily marketing and leasing teams. Propexo Connect is the data layer underneath. If you want a turnkey AI/marketing product, talk to Hyly. If you want raw data in your warehouse to build on, talk to us.
Does Hyly.AI give me a warehouse I can query?
Hyly.AI is a SaaS Intelligence Fabric — you consume data through their products. If you need a warehouse you control (to query, build BI on, train models against, or join with non-real-estate data), Propexo Connect is the layer for that.
Can I use both?
Yes. Propexo Connect can feed your warehouse with the operational truth from your PMS stack, while Hyly.AI sits above (or alongside) for marketing, leasing, and prospect-engagement workflows.
Is this page endorsed by Hyly.AI?
No. We wrote it to be fair and sourced every claim about Hyly from their public homepage. If anything reads unfairly, email [email protected] and we’ll fix it.