Brand Guidelines

Building the Propexo brand.

These guidelines ensure Propexo is represented consistently across every touchpoint. Use them when creating marketing materials, partner collateral, press assets, or any content that features our brand.

02

Color

Our color palette is built around a confident indigo-purple primary, balanced by warm neutrals and a selective accent. Click any value to copy it to your clipboard.

Core Palette

Primary — Indigo Purple
HEX #5849EC
RGB 88, 73, 236
HSL 245, 81%, 61%
Accent Dark — Slate
HEX #1E293B
RGB 30, 41, 59
HSL 217, 33%, 17%
Secondary — Blue
HEX #3B82F6
RGB 59, 130, 246
HSL 217, 91%, 60%
Accent Warm — Orange
HEX #FB8F67
RGB 251, 143, 103
HSL 16, 95%, 69%
Text Primary
HEX #0F172A
RGB 15, 23, 42
Surface
HEX #F8FAFC
RGB 248, 250, 252

Extended Scales

Primary
50
100
200
300
400
500
600
700
800
950
Warm Accent
50
100
200
300
400
500
600
700
800
900
Neutral (Slate)
50
100
200
300
400
500
600
700
800
900
03

Typography

Our type system pairs two complementary families: a geometric display face for headings and a humanist sans-serif for body text.

Plus Jakarta Sans Display · Headings · Google Fonts
The quick brown fox jumps over the lazy dog.
Aa SemiBold 600
Aa Bold 700
Aa ExtraBold 800
DM Sans Body · UI · Google Fonts
Propexo is the data infrastructure layer for modern property management. We provide pre-built connectors and a unified API that make it easy to access, normalize, and deliver property data wherever it needs to go.
Aa Regular 400
Aa Medium 500
Aa SemiBold 600

Type Scale

H1
Building the future
H2
Building the future
H3
Building the future
H4
Building the future
Body
The data infrastructure layer for property management.
Small
The data infrastructure layer for property management.
Caption
The data infrastructure layer
04

Voice & Tone

Propexo's voice is the personality behind everything we write. It should feel like a knowledgeable colleague who respects your time and expertise.

Clear, Not Clever

We prioritize clarity over cleverness. Technical concepts are explained plainly. Jargon is used only when it helps, never to impress.

Confident, Not Arrogant

We know what we do well and say so directly. We don't oversell, make vague claims, or trash competitors. Our work speaks for itself.

Technical, Not Alienating

We speak to engineers, product managers, and data teams. We respect their expertise while making sure non-technical stakeholders can follow along.

Efficient, Not Terse

Every word earns its place. We avoid filler, redundancy, and bloated sentences. Short paragraphs. Active voice. Get to the point.

05

Usage Rules

Follow these guidelines when using the Propexo brand in your own materials, co-marketing, or press coverage.

Do
  • Use the official logo files provided in the asset package
  • Maintain the required clear space around the logo
  • Refer to the company as "Propexo" (capital P)
  • Use the approved color palette for brand materials
  • Link to propexo.com when referencing the brand online
  • Contact us at [email protected] for approval on unique uses
Don't
  • Modify, rearrange, or recreate the logo
  • Use the Propexo name or logo to imply endorsement without permission
  • Combine the logo with other logos or icons
  • Use "PropExo", "PROPEXO", "propexo", or other casing variations
  • Use the brand assets in a way that is misleading, defamatory, or harmful
  • Use our logo as part of your product name or domain

Writing the Name

Always write "Propexo" with a capital P and lowercase for the remaining letters. On first reference in long-form content, you may include a descriptor: "Propexo, the property data platform." Never abbreviate or alter the spelling.

Co-Branding

When featuring the Propexo logo alongside partner logos, maintain equal visual weight and clear separation. Do not lock up logos together or create combined marks without express written permission. Contact [email protected] to discuss co-branding requests.